Clik here to view.
The Power of Peg Bracken’s Voice in “The Compleat I Hate to Cook Book”
We’ve forgotten about the 1960s cookbook The Compleat I Hate to Cook Book and Peg Bracken’s voice, which is a shame. This book sold more than 3 million copies, and now you can now buy it used for as...
View ArticleClik here to view.
3 Reasons Food Writing Doesn’t Pay
Actually there’s only one reason food writing doesn’t pay: Mostly women do it, and most do it as a hobby or on the side. As a result, they are amateurs or consider themselves as such, even after years...
View ArticleClik here to view.
8 Ways to Recycle, Repurpose and Aggregate Your Content
Last week Amy Sherman of Cooking With Amy and I did a session at TechMunch San Francisco on “How to Recycle, Repurpose and Aggregate Existing Content.” Amy is a longtime colleague and friend who...
View ArticleClik here to view.
Let’s Take “Perfect” Out of Cooking
Look at these two current covers from Saveur and Fine Cooking. Shame on them. The editors imply that only perfect food is worthwhile, and that anything else you make is — well, sub par. And who makes...
View ArticleClik here to view.
An Italy Writing Workshop on Food and Wine
Ciao! I’m just back in my desk in Oakland, California, jet-lagged but happy. I’ve been at an Italy writing workshop I conducted with my co-host, food and wine writer Demet Guzey, who lives in Verona....
View ArticleClik here to view.
Don’t Give Up on Your Writing
Are you tempted to leave your blog behind, or move that book idea to the round file? Or maybe you’ve already given up. I’m here to tell you: Don’t give up on your writing. It takes a long time to...
View ArticleClik here to view.
New FTC Rules For Endorsing Products Online
You know the rules, right? If you live in the US and you are endorsing products online, you must disclose that you received payment or payment in kind. This rule applies to using social media too. So...
View ArticleClik here to view.
Taming the Internal Critic: A Free Webinar 10/12/17
The voice says you’re never going to be a good enough writer, food stylist, blogger, recipe developer, or social media maven. The one that asks “Why bother?” or “Who cares?” Your job is taming the...
View ArticleClik here to view.
Blogger Gets Cookbook Deal With 1-Sentence Email
Aquafaba intrigued Rebecca Coleman, a food blogger and social media instructor who got a cookbook deal. A few years ago, she began experimenting with the garbanzo bean water, which vegans use as an egg...
View ArticleClik here to view.
Culinary Maven Nathalie Dupree Writes About Sexual Assault
Yep, it’s a real shocker. Nathalie Dupree, a beloved Grand Dame of the food world, has more to discuss than cooking. The rest of us do too, because we have a life that goes beyond cooking. But most of...
View Article
